Hi, I'm Seth
I am a digital marketing specialist with 7 years of experience in developing, managing, and implementing online marketing and advertising strategies to increase brand awareness, lead generation, and sales.
Seth Swiatkowski
Digital Marketing Specialist
Phone: 215-622-3607
Email: Seth_Swiatkowski@hotmail.com
Residence: Hellertown, PA
Education: Misericordia University ’10
PROFESSIONAL EXPERIENCE
Digital Marketing Specialist
2022 - Present
reSAWN TIMBER co. - Telford, PA
- Managed and optimized a WordPress website for a prominent luxury wood manufacturer
- Applied SEO best practices to improve search engine rankings and drive organic traffic
- Performed keyword research for articles, site audits, and competitor analysis using SEM Rush
- Enhanced website performance and user experience, resulting in increased engagement and conversion
- Managed company’s Google advertising campaigns (Search and Display)
- Maintained monthly reporting and web analytics (Google Analytics, Google Search Console, Google Data Studio)
- Spearheaded new product launch meetings and department tasks
- Technical document creation (using Adobe Photoshop, Illustrator, and InDesign)
- Content creation (blog articles, case studies, social media, video production, photography)
- Strategized new marketing ideas and growth opportunities with Senior Management
- Provided marketing support for sales, samples, and R&D departments
- Proficient using HubSpot
Digital Marketing Strategist
2021 - 2022
Moving Targets Agency - Perkasie, PA
- Managed 50+ client accounts for digital advertising, social media marketing, email marketing, and online reputation management
- Implemented new advertising strategies for Facebook, Instagram, and Geofence ad campaigns
- Created and administered weekly promotional emails for Moving Targets
- Brainstormed and strategized new advertising ideas and new industries to target for Moving Targets
Online Marketplace Manager
2020 - 2021
Cherrybrook Premium Pet Supplies - Phillipsburg, NJ
- Developed and implemented sales and marketing strategies to increase online sales and orders from major E-commerce marketplaces (including Amazon [US & Brazil], Walmart, Google, and Facebook
- Advanced online revenue by 25% on all marketplaces
- Created Facebook shopping cart abandonment retargeting campaign producing a 30% increase in ROI
- Supervised Google and Amazon PPC advertising campaigns
- Listed and promoted new products with appropriate pricing strategies
- Monitored and tracked daily KPIs such as orders, sales, and product inventory
- Worked closely with Senior Management to report KPIs and identify growth opportunities
- Planned weekly Amazon FBA orders and managed shipments
- Addressed Marketplace customer service issues
- Assisted with the creation of Cherrybrook’s social media and email marketing content
Digital Marketing Strategist
2016 - 2020
Moving Targets Agency - Perkasie, PA
- Worked with 100+ small business owners and implemented digital marketing strategies to grow their online presence, leads, and sales
- Developed advertising plans and monitored campaigns on Facebook, Instagram, X, LinkedIn, Snapchat, Spotify, Google ads, PPC, and Geofence as
- Managed 150+ Facebook pages, 75+ Facebook ad accounts, and 50+ Instagram accounts and created content on Facebook, Instagram, X, and Pinterest
- Created newsletter and broadcast emails and constructed email marketing campaigns and auto-responders
- Provided online reputation management and responded to customer reviews on Facebook, Google, Yelp, and TripAdvisor
- Weekly client meetings discussing marketing insights and promotional ideas
English Teacher
2012 - 2016
Ivy Prep English Academy - Seoul, South Korea
- Moved to South Korea to teach English as a second language to kindergarten, elementary, and middle school students at an English Academy
- Tutored high school students for SAT test prep
Procurement Specialist
2011 - 2012
ICG Commerce - King of Prussia, PA
- Worked in the purchasing department for Kimberly-Clark Corporation
- Monitored purchase order fulfillment
- Assisted with logistics and purchasing
Internship
2010 - 2011
TP Systems - Morristown, NJ
- Assisted with transferring credit card transactions using FTP
SKILLS & KNOWLEDGE
SEO Certifications
(HubSpot, SEM Rush)
Search Engine Optimization
(Best practices, On-page, Off-page, Technical SEO,
site audits, competitor analysis)
Data Analysis & Reporting
(Google Analytics, Google Search Console,
Google Data Studio)
Content Marketing
(Copywriting, blog articles, case studies, keyword research, topic ideation, photography, video production)
Certified in Google As
(Search, Display)
Digital Advertising & Retargeting
(Facebook, Instagram, Twitter, LinkedIn, Snapchat, Spotify, Google Ads, PPC, Display Ads, Yelp Ads, Geofence Ads, Amazon Ads)
Adobe Creative Suite
(proficient using InDesign, Illustrator,
Photoshop, Lightroom)
Email Marketing Platforms
(Proficient using AWeber, MailChimp, Maropost, Campaign Monitor, HubSpot, Listrak)
Microsoft Office
(proficient using Excel, Word,
Powerpoint, Outlook)
Email Marketing Campaigns & Automation
(Newsletters, Broadcast emails, Trigger emails, Sales emails, Auto email sequence campaigns)
Direct Client Relationship (B2B, B2C)
& Account Management
Social Media Marketing
(Facebook, Instagram, X, LinkedIn, Pinterest
& Content calendar creation)
PORTFOLIO & PROJECTS
Facebook Advertising
Display Advertising
Google Advertising
1,458 conversions
$5.73 CPL
14,607 clicks
1,079,612 impressions
9.99% conversion rate
Social Media Marketing
Email Marketing
Content Marketing
CERTIFICATIONS
Residence: Hellertown, PA | Phone: 215-622-3607 | Email: Seth_Swiatkowski@hotmail.com